Research Guides: Zimpleman College of Business resources: Marketing

Institute for Public Relations

The Institute for Public Relations (IPR) is an independent nonprofit founded in 1956, Its Web site is centered on research, education, and education-industry affairs.

Some Marketing / Public Relations Journals

Journal Titles in Marketing
Marketing journals provided by Cowles Library, broken down into sub-categories such as Advertising.
Journal Titles in Public Relations - Communications
This link will drop you into the entire list of Communications and Journalism journals that Cowles subsrcribes to; you can narrow down or explore as appropriate.

MRI Simmons

Formerly known as "MRI University Reporter," the new interface is both more powerful and more comples. We highly recommend you view this short video before using MRI Simmons. (And we heartily recommend beginning with the "Dictionary" interface!)