|
Scholarly |
Popular |
Trade |
| Publication itself |
|
- Title clearly identifies the subject
- Often black & white
- Matte paper
- Few (or no) advertisements or photos
- Scholarly, professional org., or university press
- Published less frequently (monthly, quarterly)
- Content is peer reviewed
|
- Short, attention-grabbing title
- Color
- Glossy
- Lots of advertisements and images
- Commercial publisher
- Published frequently (weekly, bi-weekly)
- Content is not peer reviewed
|
- Title usually identifies the trade
- Color
- Glossy
- Some ads, usually trade-related
- Published less frequently
- Content is not peer reviewed
|
| Articles (and Books/Chapters) |
| Audience |
Scholars and students |
General audience |
Members of a specific business, industry, or organization |
| Authors |
- Scholars, researchers, or experts in the field of study.
- Affiliation and/or credentials provided.
|
- Usually aren't experts in the field of study.
- Employed and/or paid by the publisher.
- Credentials usually not listed.
|
- Staff or contributing authors.
- Credentials usually not listed.
|
| Documentation |
- Sources cited in bibliography and/or footnotes.
- Can use references to extend your research.
|
- Sources not cited (or cited informally).
|
-
Varies, but usually sources are not cited.
|
| Purpose |
Report results of original research or experimentation.
|
Provide general information or entertainment.
|
Provide information about industry trends, news, products, or techniques. |
| Scope |
- Typically lengthy (articles: >5 pages)
- Follows a structure (abstract, intro, literature review,
- methods, results, discussion)
- Usually has a narrow focus about a specific aspect of a topic.
|
- Short (articles: <5 pages)
- May present a broad overview of a topic, but little detail.
|
- Short
- Discusses a specific topic within a trade.
|
