Scholarly Communication Blog Post - Vendor expectations related to Branding"We have added branding requirements into our collection development policy, which has been endorsed by our Provost-appointed faculty advisory group. It states that Library branding is more important than the vendor’s or publisher’s corporate brands. It also states that our users’ experiences indicate a lack of awareness that they are using library-supported, library-acquired resources. Finally, it states that continued funding for electronic resources and our ability for continued business with vendors and publishers hinges on meeting our branding characteristics, practices, and principles."
