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Journalism & Mass Communication: Public Relations

A guide to selected databases, journals, and websites available for journalism, advertising, magazines, broadcasting and public relations.

Company Information

Encyclopedia of Public Relations

PR Writing

Available Online to Drake students & faculty:

Effective Skills for Public Relations by John Foster (5th edition)

AMA Handbook of Public Relations

Available for check out at Cowles Library

book cover












The AMA Handbook of Public Relations: Leveraging PR in the Digital World (2010)

Click the cover to access the ebook or 

Find it on the shelf: HD59 .D558 2010










Selected PR News Sources (Trade Journals)

  • PR Newsa weekly newsletter that covers the public relations industry, including industry news, tips, case studies and more.
  • Public Relations StrategistPresents fresh perspectives & new ideas related to the strategic importance of effective public relations at the management level. Examines changing concepts & occassionally challenges current wisdom about the practice of public relations.
  • PR Week (US): the latest news, in-depth analysis, top columnists, and reviews of campaigns - plus the best selection of job opportunities for PR professionals across the US
  • O'Dwyer's PR Report: General news features about the public relations industry and the public issues with which it is involved.  PR practice by professionals at PR firms and corporate PR departments are highlighted.  There is also coverage of the many services that support PR such as video, data retrieval, release dissemination, desktop publishing, research, etc.  Special departments cover media and PR, law and PR and management consulting for PR professionals. 

Selected PR Scholarly Sources (Academic Journals)

  • Journal of Public Relations ResearchExamines understanding of why organizations practice public relations as they do & ways to conduct public relations more effectively, as well as providing scholarly criticism, & developing the history, ethics & philosophy of public relations.
  • Public Relations Quarterly: Articles, commentary, interviews, profiles, book reviews, news of note and special issues for professionals in public relations through 2007. (Also available in print in bound periodicals through 2009).
  • Public Relations Review: The Public Relations Review is the oldest journal devoted to articles that examine public relations in depth. Most of the articles are based on empirical research undertaken by professionals and academics in the field. 

Professional Organizations

  • PRSSA (Public Relations Student Society of America): The Public Relations Student Society of America (PRSSA) is the foremost organization for students interested in public relations and communications. We seek to advance the public relations profession by nurturing generations of future professionals. We advocate rigorous academic standards for public relations education, the highestethical principles and diversity in the profession.

Librarian for Digital Literacy & General Education

Carrie Dunham-LaGree's picture
Carrie Dunham-LaGree

Live Chat with a Librarian

Books and ebooks


Have a resource you think would be helpful? Send it to Carrie, and she'll add it to this page.